Sexier than all James Bonds combined!
The modern Malboro Man vapes away as he goes about his mundane everyday life.
We shot this in Cape Town on one day on a shoestring budget. The Heli never flew, the boat was still in the harbour, but everything went as planned and we had a great day.
Also, because we were constantly puffing on our props.
Horizont.net even wrote about this TVC because it was the first ad in 40 years that featured a smoking person on German Television.
I don't know if that's good for my Karma, but yolo.